Successful organizations realize that information is a crucial asset and that market research provides a basis for establishing an actionable information asset base. Edvance Research understands that market research is critical in providing the insight necessary to adequately assess a market and to deliver customer-focused solutions to achieve goals. We demonstrate to our clients that this form of scientifically-valid research can be used to generate desired outcomes and position clients as market leaders.

Edvance Research’s Market Research staff is comprised of highly-experienced market researchers with over 30 years experience specializing in education research and over five decades of combined market research experience in multiple consumer industries. The breadth of our research services encompass qualitative research with focus groups for needs sensing to market sizing and potential, market share, empirically valid perceptions and satisfaction research, buying behavior, branding, price elasticity and identifying policy issues relating to education. Edvance Research uses the latest proven research technology for target group identification and data gathering to efficiently and effectively conduct surveys for our clients. Our staff also has experience implementing computer-based assessments in schools and using web-based and other multi-media technologies.

The Market Research team at Edvance Research approaches market and client needs analysis utilizing best practices for conducting market research through the application of primary, as well as secondary, statistically-valid, research-based, qualitative and quantitative market research methodologies. Our approach and well-defined processes allow us to provide a full range of market research services, which include:

• Defining study objectives
• Market sizing
• Market segmentation
• Designing survey questionnaires
• Fielding and data collection
• Data management
• Data analysis and interpretation
• Reporting

For more on Market Research, see “Using Market Research to Gain Credibility & Support: How to Turn Your Toughest Critics Into Allies”.