The Edvance Research Marketing team is comprised of seasoned professionals who provide strategic marketing services essential to identifying, understanding, and responding to the needs of clients to achieve their goals. A well-defined marketing strategy is the foundation upon which successful products and services are built. A strategic marketing plan is a required element to ensure target audiences are clearly identified, reached, engaged and ultimately served.
We have over 70 years of combined experience, with 30 in the education sector, in branding companies, products and services to be successful in the market place. The brand is the first essential element that communicates a value proposition to a customer. Our talent in carefully crafting this branding identity has been a key differentiator for success for our key clients.
Following the creation of a strong brand, communications is always a key element to create a strong rapport with customers and to sustain that essential relationship. We employ a multi-faceted, strategic portfolio of communications vehicles tailored to meet each client’s needs for their customers. Some of the successful approaches utilized are the following:
Branding: Create and leverage the power of a brand image
Positioning: Clearly define and differentiate products and services
Marketing Communications: Manage messages from start to end customer
Multiple media approaches: Based upon meeting specific goals, use email, web, newsletters, annual reports, press releases, webinars, podcasts, advertising, SEO/SEM
Market Analytics: Analyze the effectiveness of the campaigns and the specific campaign elements using a battery of relevant metrics
Public Relations: Utilizing the power of The Press in helping to “Get the Word Out” or disseminate information to the targeted market audience