Market Research and Needs Assessment
  
Knowing and having vast experience in how to distinguish actionable data from that which is just “nice to know” is a key element that separates the Edvance Research Market Research team from the rest of the pack. Successful organizations have long realized the power of having rich market data upon which to make decisions.  Conducting market research is critical to understanding both customers, their needs and wants, and the markets they comprise.  These market data provide a solid basis for making sound, customer centric decisions that lead to successful results.
 
Strong Design and a Customer Centric Approach
 
As a data driven organization, the Market Research team at Edvance Research serves clients in a variety of ways to collect relevant, meaningful, actionable customer and market data to meet client needs.  We utilize proven best practices for conducting market research through the specific application of targeted methodologies that yield thorough and efficient results.   We conduct primary, statistically-valid, research-based, quantitative market research methodologies, as well as comprehensive secondary analyses in the marketplace based on specific client needs. We are experienced in conducting focus groups and in-depth interviews with all levels of educators, parents, students and education thought leaders, which yield insightful and meaningful results for our clients.
 
Our approach and well-defined processes allow us to provide a full range of market research services tailored to the education sector, which include:
 
 
Needs Assessment
 
Customer Satisfaction studies
 
Market identification and trends
 
Competitive analysis
 
Market opportunity analysis and sizing
 
Market share
 
Target market segmentation
 
Qualitative and quantitative studies

  • Pricing studies and pricing elasticity models
  • Conjoint analysis
  • In-depth interviews
 
Survey design
 
Fielding and data collection (online, telephone, focus groups, mail, etc.)
 
Secure data management with state of the art survey software
 
Data analysis and interpretation meaningful in the education sector
 
Excellent reporting and presentation to maximize customer understanding
 
Expertise in the educational assessment segment
 
 
For example, as REL Southwest, Edvance Research conducted needs sensing of its constituents, identifying priority education research needs, which resulted in the publication of issues and answers reports in the areas of:
 
  • College Readiness
  • Professional Development
  • Assessment
  • Special Education
  • Mathematics
  • Sciences