Market Research

Successful organizations realize that information is a crucial asset and that market research provides a basis for establishing an actionable information asset base. Edvance Research understands that market research is critical in providing the insight necessary to adequately assess a market and to deliver customer-focused solutions to achieve goals. We demonstrate to our clients that this type of empirical market research can be used to generate desired outcomes and position clients as market leaders.

The Market Research team at Edvance Research approaches market and client needs analysis utilizing best practices for conducting market research through the application of primary, as well as secondary, statistically-valid, research-based, qualitative and quantitative market research methodologies. Our approach and well-defined processes allow us to provide a full range of market research services, which include:

• Market identification, sizing and market segmentation
• Survey design
• Fielding and data collection (Online, phone, focus groups, quantitative)
• Data management
• Data analysis and interpretation
• Reporting